What happens when machines not only recommend videos that keep us scrolling, but have a greater hand in creating them too? Many of us love to watch footage of cute cats and people tripping over themselves, so an algorithm that could produce fake montages of awkward stumbles or frisky kittens would attract viral hits with little work, so long as they appear real.Ĭontent creators on TikTok, and also the platforms themselves, have every incentive to exploit a tool that can spew out videos at scale, cheap and easy. Type in a prompt like “Boris Johnson" and TikTok will bring up an abstract image reminiscent of the UK politician.
In August, it added an AI image generator to its app for stylized green screens. TikTok users love adding stickers, text and green screens to posts and the platform has new tech for it. It’s hard to see AI-generated videos at your local movie theatre anytime soon, but they’ll be posted on social media feeds, particularly TikTok, Insta Reels and YouTube. That’s actually along the lines of Google’s idea, which Erhan tweeted was to empower people to “create their own visual stories… make creativity for people easier." You may be thinking this is the end of Hollywood as we know it or that anyone with a few brain cells and a computer will soon be making films. The astronaut leaves the keyboard and walks to the left…" That’s less than a third of the entire prompt, which reads like a movie script, and the resulting clip, posted on Twitter by Dumitru Erhan, one of Phenaki’s creators at Google Brain, is remarkable. The camera moves away from the astronaut. The camera moves forward until showing an astronaut in the blue room. The camera gets inside the alien spaceship. An alien spaceship arrives to the futuristic city. Here’s a prompt Google used for one: “Lots of traffic in futuristic city. Google has also built an even more impressive second system called Phenaki that can create longer videos, two minutes or more.
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